Go-live Communication to stakeholders

The successful launch of a new product or service is to large extent dependent on how it is received by users and other stakeholders. Therefore, preparation and information to various stakeholders is key part of the go-live planning. The following may be considered:

·   Create dedicated go-live communication plan

·   Define stakeholder groups and the impact they have on the launch

·   Pro-active Information about known down time or expected problems that will occur during the go-live process

·   Information about how the go-live process will take place

·   Celebration of the launch internally

·   Regular information during go-live

·   How and who to inform of major problems during the go-live process

·   External press release·   Prepare how to handle negative press / who shall be central contact proint