Create an opportunity assessment

Purpose: The opportunity assessment should be made early before the project is initiated. The purpose is to validate that the idea or product is worthwhile pursuing. The content can be ref 

  • What is the problem
  • Who is the target group
  • Market size  /  number of business units/users (if internal)
  • Alternatives
  • Differentiators
  • Market window
  • Success factors
  • Assumptions


The opportunity assessment is an important part of a business case with a specific focus on the product

Key activities

  • Define format
  • Collect input
  • Evaluate alternatives
  • Present opportunity assessment


Make go / no-go decision